adSpringr is a next generation Facebook Ads Tool built with the objective of optimizing cost and improving productivity. Using Algorithmic Bidding, the tool has an auto-bidding algorithm written by Kartik Hosanagar (renowned Professor of Internet Marketing at The Wharton School and Co-Founder at Yodle). Talking about the effectiveness of the algorithm, Dr. Hosanagar says “the algorithm compute bids in real-time based on multiple factors including targeting settings, click-through rates, conversion rates, CPA, conversion quality, virality, etc., thereby serving the advertiser and achieving best ROI.”
Excited about the launch, Gaurav Mendiratta, Founder, AKG Technologies shared, “Our goal is to build a sophisticated tool with powerful campaign management features that solve real problems for Facebook Advertisers. Unique features like custom campaign rules (If, Then, Else) target merge, graphical reporting, creative performance trackers, campaign analyzer, etc., enable advertisers and agency teams improve productivity and get more bang-for-the-buck from their Facebook Advertising.
Given the test results, at this stage the tool is being introduced at an exclusive launch pricing, where the advertiser will only pay a small percentage of the money saved by using the tool. This kind of pricing is very unique and is not available anywhere in the world. More details can be found on www.adspringr.com
ABOUT AKG TECHNOLOGIES
Founded in Philadelphia, AKG Technologies Inc is focused on helping brands leverage the power of social media. AKG’s product arm is focused on building social media and entertainment products, like like NyooTV, (a Social Bollywood entertainment platform) and now adSpringr. The services division at AKG, SocioSquare provides premium social media management to coveted clients like Zee Group, The Mobilestore, 99acres.com, FirstSource Global, DBS Bank and more.
With branches in San Francisco, Houston, Mumbai and Delhi, AKG Technologies has a total strength of 40+ experts across the board. The company had recently raised an angel round of funding of $350,000 from investors from US, UK and Turkey. The round was led by Prof. David Bell from The Wharton School and Prof. Michael Wolf from University of Zurich.