HR/ Recruitment Strategy for SMEs

Posted by on Jan 6, 2014 in Guest Column | 0 comments

HR/ Recruitment Strategy for SMEs

Small and medium scale enterprises usually face concerns that originate from their size. in bigger organizations, HR employs a team of specialists addressing the division of labour as a principle of economics which is not the case in SMEs. It is the size of an organization that plays a pivotal role in making their HR to be more creative and bring out a recruitment strategy that works in the organization’s favour. In the lack of an HR strategy in place, the individual objectives of many such small enterprises do not reach their peak.  Almost every SME suffers due to lack...

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Top Tips for Christmas Trading

Posted by on Dec 20, 2013 in Guest Column | 0 comments

Top Tips for Christmas Trading

It is not just tiny tots that will ring in the Christmas cheer this December but also small and medium-sized businesses. During the holiday season, SMEs manufacturing festive products such as wall hangings, stars, stockings and other related goods have a great opportunity to leverage the increased demand from several markets worldwide. Apart from maintaining product quality, effectively showcasing product offerings to prospective buyers in the best possible way should be an utmost priority. Below are quick tips for getting your e-store ready for the Christmas rush. 1. Enhance your delivery...

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How to establish Rockstar Sales Team for your Startup

Posted by on Nov 20, 2013 in start up advice | 0 comments

How to establish Rockstar Sales Team for your Startup

While all start-ups start their journey by first building their minimal viable product (online or offline); seldom do they worry how they are going eventually sell the product and build a viable business venture. From working with over 100s of start ups & SMEs, we observed that most Founders & Promoters come from either Product Development or Operations background. Very few Start-up Founders have pure Sales experience. Once the product is released, the next most important steps become building a solid sales team. For many sales would still mean Marketing, which is really not so....

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How Social Media can help Retail Companies?

Posted by on Nov 20, 2013 in start up advice | 0 comments

How Social Media can help Retail Companies?

Today social media is being embraced by not only users and celebrities but businesses across industries and sectors.  As a business, it is no longer a hygiene factor to just have a Facebook presence or a twitter account; you need to actively engage your audience and respond to customer queries or it might become a big issue even before you know it. Be it a mom-n-pop bakery or a large chain of electronics store, whether you get on social media is no longer your choice. If you make awesome cakes/pastries, people would be uploading pics of your products on Facebook or if you are running a chain...

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